Eola-Amity Hills, Oregon

01. Prologue

Meliora (Latin) / [meh-lee-OR-ah]
noun. ever better; the pursuit of something better.

Hi, I’m Alex.

In 2023, I founded Meliora Wine Co.—a small, independent négociant winery devoted to crafting honest, transparent expressions of Pinot Noir from the wind-swept slopes of Oregon’s Eola-Amity Hills.

The wines I produce are love letters to both the vineyards themselves and the age-old traditions of wine production that began over a thousand years ago in Burgundy and continue today in the Willamette Valley.

The name Meliora is both a guiding principle and a quiet challenge: to constantly improve and pursue excellence. For me, this means making wines that reflect the unique character of the vineyards—their terroir, which is shaped by the soil, climate, and topography. Pinot Noir is uniquely good at capturing the finest of these details. My goal is to transmit the voice of the vineyard in each wine with minimal interference.

I don’t believe there is a silver bullet to making great wine. Instead, I am committed to making small, focused improvements that I believe, over time, will yield great results.

“What makes a wine really interesting, is what cannot be controlled. I am looking for a spontaneous expression of nature, without my interference.”

- Frédéric Mugnier

Nuestro Sueño Orchard House Folly of Man

02. The Vineyards

Nuestro Sueño Vineyard

Nuestro Sueño is situated in the southwest corner of the Eola-Amity Hills on a gentle slope of south facing benchland. The vineyard is owned and farmed by an extremely attentive and conscientious man named Tom Symonette, a retired engineer, who lives on the site. There are cows grazing freely along the drive to the vineyard. Seeing them is one of the many joys of working with this site.

The geology of the vineyard is a complex and ancient blend of marine and volcanic influences. The hillside is a result of both the uplifting of a prehistoric seabed and numerous volcanic eruptions, floods, and landslides. What makes this vineyard so compelling is how much the marine components of the soils influence the textures and flavors of the resulting wine. The soils here are Nekia Series and are a lighter colored grey-brown. This is due to a higher proportion of marine sediments and sand than many surrounding vineyards that contain more clay and volcanics. The marine influences gives the wines an energetic red fruited, citrus-driven profile and the texture of silk.

My block at Nuestro Sueño cover roughly half an acre of own-rooted vines that are lovingly tended by Tom and myself. Tom is patient and trusting, allowing me to perform more of the viticultural work myself each year, which has been extremely fulfilling.

AVA: Eola-Amity Hills
Elevation & Aspect: 335’ on a South facing gentle slope
Soil: Primarily Nekia Series. Decomposed volcanic basalt and high proportion of marine sediments and sand on top of basalt cobbles.
Vine Material: Own-rooted (franc de pied) Dijon 114
Vine Age: Planted in 2000
Pruning: Guyot (Cane-Pruning)
Farming: Dry farmed and LIVE Certified Sustainable

02. The Vineyards

Folly of Man Vineyard

The Folly of Man Vineyard is located just outside of the town of Amity in the northern part of the Eola-Amity Hills. The vineyard sits on a gentle slope that faces south and southwest. The vineyard is owned and farmed by winemaking couple Tracy and Aaron Kendall, who make wine under the same name, Folly of Man. The vineyard is farmed organically and biodynamically with LIVE Certification in progress.

I am thrilled to be working with Tracy and Aaron. Their passion for the work and commitment to regenerative farming is inspiring and the vineyard brings incredible character to the cellar. The first time I tasted the young wines after putting them in barrel and letting them settle in, the vineyard announced itself. I was greeted with the most intense and delineated floral aromas of violets, roses and peonies that leapt out of the glass and flooded my senses. It was at that moment I knew that Folly of Man was special.

My block at Folly of Man covers a little over an acre of Spur-pruned vines that ripen late with high acidity and extremely low yields. This vineyard is the last to ripen its fruit of any of the 3 that I work with and the resulting wines are intense, concentrated, floral and spicy with a melange of red and black fruits. 

AVA: Eola-Amity Hills
Elevation & Aspect: 450’-470’ on a gentle slope facing South and Southwest
Soil: Jory & Nekia Series. Shallow decomposed volcanic basalt on top of marine sediments. Clay loam and sand.
Vine Material: Dijon 115 on 3309 rootstock
Vine Age: Planted in 1999
Pruning: Cordon de Royat (Spur pruned)
Farming: Organic, Biodynamic & Dry farmed. LIVE Certification is in progress.

02. The Vineyards

Orchard House Vineyard

Orchard House is situated in the southwest corner of the Eola-Amity Hills on a slope of south facing benchland that used to be planted to fruit orchards. The vineyard is owned and farmed by Oregon legend Joe Dobbes and his viticulturist, Rian. Joe lives on the property and the attention to detail he and Rian give vineyard is remarkable.

The geology of the vineyard is, like Nuestro Sueño, a complex and ancient blend of marine and volcanic influences. The hillside is a result of both the uplifting of a prehistoric seabed and numerous volcanic eruptions, floods, and landslides. The soils at Orchard House are mainly Jory Series, which are much more influenced by the volcanic elements of its geologic history. Orchard House has a high proportion of clay and iron-oxide, giving the soil a reddish, almost purple color and an ability to handle drought conditions extremely well. The predominantly Jory soils at Orchard House give the wines a powerful and dark, almost brooding, profile that lean towards black fruits with a distinctly savory edge. 

The vines I work with at Orchard House come from the higher elevation parts of the vineyard from both Block 1 and Block 2 and are a roughly 50/50 mix of Dijon Clone 114 and 115.

AVA: Eola-Amity Hills
Elevation & Aspect: 485’-625’ on a South & Southwest facing slope
Soil: Jory and Nekia Series. Iron and clay-rich decomposed volcanic basalt and marine sediments on top of basalt cobbles
Vine Material: Dijon 114 & 115
Vine Age: Planted in 2000
Pruning: Guyot (Cane-Pruning)
Farming: Dry farmed and practicing organic (not certified)

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About Alex Winemaking & Vineyard Practices

04. About Me

Alex Fortson | Founder and Winemaker

I grew up in Florida, just outside of Orlando, surrounded by groves of flame grapefruit and tangerines. My mother trained and worked with horses and I have many fond memories of being on horseback, riding through the groves and grabbing oranges right off the tree. Those early years among the citrus trees and our family's horses instilled a connection to agricultural rhythms that would later influence my approach to wine.

My career began very far from the world of winemaking. I went to college at Western Kentucky University and studied Photojournalism. I started taking commissioned projects overseas, mostly in East Africa, while still in school and worked with many NGOs and Non-Profit advocacy groups. I spent the last few years of college and the first few years after documenting everything from formerly abducted child soldiers in northern Uganda to victims of the Sudanese civil war. I worked on photo essays and short films that highlighted the spider web of affects that war has on populations. This work was intense and heavy and eventually took both a physical and emotional toll that rendered the career path unsustainable for me. On one of my last trips I contracted a severe parasitic illness that nearly killed me and this, in combination with the emotional challenges, led me to seek a different path. 

After deciding to take a break from photojournalism as a career, I needed a job. I found work at Apple and spent the next few years working in technology in California and eventually became a developer and engineer. The concrete jungle that is Los Angeles and the heavy traffic that goes with it led me to search for greener pastures and in 2015 I moved to Oregon and started a new journey. I still was a couple years away from discovering the magic of the wine world, but I was getting closer.

On a vacation in Tuscany, I discovered wine for the first time. Having never grown up around vineyards or wine culture, these evenings spent with a bottle of Chianti Classico revealed something entirely new. These moments felt healing, restorative, and fascinated me deeply. They united my interests in geology, travel, and cultural connection in ways I hadn't imagined possible.

After returning to Portland, I was struck by the revelation that hundreds of wineries existed within driving distance. Wine thoroughly captured my imagination, and I began spending every free weekend exploring these landscapes and cellars. In 2018, I immersed myself fully into wine. In the years since, I've worked in both retail and sourcing, visiting over 100 respected domaines across Burgundy, Piedmont, Champagne, the Loire, and the Rhône. These journeys through cellars, alongside importers and winemakers, provided an education no formal training could replicate. I also had the opportunity to work alongside Chris Dixon at Twill Cellars for five formative harvests. I established Meliora in 2023, inspired by producers like Domaine Michel LaFarge and guided by a simple truth: “It is the things I can't control that I'm most interested in” a principle that informs every decision from vineyard to bottle.

04. About

Winemaking & Vineyard Practices

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